THE CAL HART CO.

761 Palmer Ave., Holmdel, N.J. 07733

(732) 495-6660

Experience

Cal Hart is the owner of the Cal Hart Company, an advertising media representative firm. He has successfully and consistently sold advertising into business, technical, computer and consumer publications.

Cal Hart began his career selling advertising space on the Boise Idaho Daily Statesman. Subsequent to service in the Navy, he relocated to New York, His first employment there was that of a junior media buyer with the Al Paul Lefton Advertising Agency. When he left 2 years later, he had been promoted to account executive working mainly on RCA accounts. He then was employed by The Army Times Publishing Company, calling on and successfully selling a wide array of advertisers.

For the next four years he was employed as an account executive with the John H. Perry newspaper representative firm – representing 23 Florida newspapers, radio and TV stations. Despite offers of increased salary and promotion, he decided to open his own advertising representative firm.

As a representative, Cal Hart has been successful in working with established publications as well as start-ups, or near start-ups. Such sales increases from his territory include:

Electronic Packaging and Production (Kiver Publications) – from 3 pages of advertising per issue when acquired to 18 when the publication was sold to Cahners Publishing Co. (Also represented Electronic Instrument Digest, and Electro-Optical Systems Design – other Kiver publications.)

Southern Accents (Smith Publishing) – from 0 to 17 pages average per issue of advertising – publication was eventually sold to Time-Warner.

Braniff Flying Colors (Halsey Publishing Co. – now defunct) – from 2 pages average per issue when acquired to 20 at the point Braniff Airlines originally went into Chapter 11.

Delta Sky – (Halsey Publishing Co. – now defunct) – from 6 pages average per issue to 20.

Investment Profiles – from 0 pages to 6 average per issue during the year and one-half represented. (The publication died via a disastrous financial mishap.)

Pacific Banker & Business – from 3 pages average per issue to an average high of 9 – publication was sold to Vernon Publishing Co. (This publication had a very limited potential in the East because of its Western regional circulation – 12^th Federal Reserve district.)

Dun & Bradstreet Reports – from virtually no advertising to an average of 10 advertising pages per issue in 1993. (Dun & Bradstreet decided for strictly corporate reasons to cease publication despite a one million dollar profit in 1992.)

Technical Support – Sold 23 pages in ’95; 87 in ’96; 121 in ’97 and 133 pages in ’98 (in ’98 virtually all computer publications lost space). Publisher decided to terminate all regional reps.

Contractor’s Association (NECA), and also its sister publication, Security+Life Safety Systems. Cal Hart currently represents the Electrical Contractor Magazine, published by the National Electrical Contractor‘s Association.

As you undoubtedly know, technical security potential has been expanding at almost exponential speed. Electrical contractors who, a few years ago could be regarded simply as “wire and cable pullers”, now have the responsibility of not only installing the wide array of security products, but are, in many cases, designing the systems themselves, as well as integrating them with other business systems. For this reason I am currently calling on such outfits as ADI, the largest systems distribution house in the country, Honeywell, Panasonic Security, GE, Samsung , United Technologies Inc., ASCO, Caterpillar (agency – this is a split account with Chicago), to mention only a few of the better known names.

Cal Hart’s representation of his properties usually has lasted over extended periods of time. As examples: Halsey Publishing Co. – 18 years; Kiver Publications – 14 years; Dun and Bradstreet Reports – 15 years; IEEE Computer Society Publications – 15 years; Pacific Banker & Business – 22 years, the Bent of Tau Beta Pi (National Engineers Honor Society) – 25 years, Electrical Contractor- 11 years.

Cal Hart is a former President of the National Association of Publisher’s Representatives, has served as President of the Board of Trustees of the Monmouth Conservatory of Music, President of the Board of Trustees of the Monmouth Arts Council, Troop Committee Chairman for Holmdel, NJ Boy Scout Troop 331 and Producer of the Monmouth Conservatory of Music’s Opera/Operetta Society as well as serving on other regional and community committees.